Can you tell us about your background and what got you into floristry?

I am a self-taught florist that worked on a market stall in Oxfordshire selling plants and flowers. My husband Jason and I opened a small flower shop in our garden centre in Hertfordshire in 2006 and haven’t looked back since…

Has your style changed over the years? How would you describe your style?

My style has changed dramatically since the early days – I now love the opulent, over-the-top look you can achieve in large floral designs. I would say my style is very full floral – and big arrangements.

What inspires you and where do you get your inspiration from?

I draw inspiration from everywhere – I see things around me everyday and think how we can utilise these into our floral designs.

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Do you follow floral trends?

I would like to think we create floral trends rather than follow them – I love to see what other florists are doing and find their work inspiring.

What 2018 wedding floral trends do you see emerging?

I see that foliage is still going to be very big for weddings next year, and I am hoping that the large loose table displays remain popular. I also think the use of plants at weddings will become more popular with brides.

Who is your ideal client and why?

My ideal client is someone that understands me – is open to my creativity, that is not scared to say no, and is willing to have an open mind with the designs we are capable of creating for them.

5 words to describe yourself

Open, honest, creative, passionate, real.

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What gets you out of bed in the morning?

My little boy and the future I want to create for him to follow in my footsteps…hopefully!

What has been your biggest challenge and why?

The National Wedding Show 2016 our “Enamour” stand was the toughest challenge to date – a short time frame to set up our fairy inspired design – but wow! was it worth it!

Do you have a favourite flower?

My all time favourite flower is a hydrangea – if I am having flowers at home I always have white flowers too.

With love from Corinthia London,
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